DXP & PLATFORMS
Your platform isn't broken. It's just not built for how marketing works today.
Most organisations already have the technology they need. The problem is how it's structured, connected and operated. We help you modernise your platform without unnecessary rebuilds, unlocking speed, flexibility and AI-ready capability.
WHAT MODERN PLATFORMS NEED
What modern platforms actually need to enable.
Most digital platforms weren't designed for how marketing operates today. They were built for publishing content. Not for experimentation. Not for personalisation. Not for AI. That's why everything takes longer than it should.
- Faster campaign executionAligning technology choices with marketing strategy and operational requirements
- Real-time personalisationConnecting platforms to the broader technology ecosystem
- Continuous experimentationMoving from legacy systems to modern architectures without disruption
- AI integration from the ground upEnsuring platforms continue to support evolving marketing needs
THE CHALLENGE
Why legacy platforms inhibit modern marketing.
Traditional monolithic content management systems were designed for content publishing, not continuous experimentation or AI-driven marketing. Development cycles that once felt acceptable now create meaningful competitive disadvantage. Marketing teams wait weeks for changes that should take hours. Data sits in disconnected systems. Personalisation remains a pilot that never reaches production.
- Your platform is too slow to changeEvery change requires engineering resource and lengthy deployment processes
- Your architecture resists integrationPlatforms that resist integration with modern marketing technologies
- Your data isn't connectedCustomer data that cannot be connected or activated across the stack
- Your team can't experimentNo capability to test and learn continuously across digital channels
THE INSIGHT
Most organisations assume they need to replatform. In reality, they don't.
They need to rethink how their platform is structured and how it supports execution. In many cases, the fastest path forward is not replacing your platform, but extending it with a composable architecture. This approach reduces risk, preserves existing investment and delivers speed to market far faster than a full rebuild.
THE SOLUTION
How composable, AI-ready architecture changes everything.
A composable platform doesn't mean replacing everything. It means structuring your digital environment so marketing teams can move at the pace the business requires. Campaigns launch in days. Personalisation runs in production. Experimentation is continuous. And when AI capabilities are ready to deploy, the platform is already designed to receive them.
- Speed to marketLaunch campaigns and experiences without waiting for engineering cycles
- AI readinessPlatforms designed to integrate with AI systems from the ground up
- Personalisation at scaleArchitecture that supports real-time adaptation to individual behaviour
- Continuous experimentationBuilt-in capability to test, learn and improve continuously
PLATFORMS WE WORK WITH
OUR PLATFORMS
Platforms we work with.
We work across both enterprise and composable platforms. Sitecore for evolving existing environments. Uniform for unlocking speed without rebuilds. The right answer depends on where you are, and how they work together.
Sitecore
One of the leading enterprise digital experience platforms. Analogiq has over a decade of Sitecore experience across more than 40 client engagements.
Uniform
A modern composable platform designed for organisations that want greater flexibility in how they build and operate digital experiences.
And more
Optimizely, Umbraco, Contentful and others. We also work with the broader ecosystem of composable and headless technologies.
WORK
Platform work in practice.
Capco
Platform Engineering · SitecoreRebuilding a global digital platform from scratch in 120 days
14 days → 24hr SLA · 120-day delivery
View case study →
The Experience Golf
Sitecore · EcommerceEcommerce platform delivery on Sitecore in 6 months
6-month delivery
View case study →
Keith Prowse
Sitecore · Platform EngineeringLong-term Sitecore technical partnership since 2021
Technical partner since 2021
View case study →NEXT STEP
Ready to modernise your digital platform?
We work with a focused number of organisations at any given time. If your platform is holding your marketing team back, we would be glad to assess the situation and map a clear path forward.