Capco
Rebuilding a global digital platform from scratch. Delivered in 120 days.
Days to full platform delivery
Website update SLA reduction
Increase in pages per session
CLIENT
About Capco
Capco is a global technology and management consultancy with over 6,500 professionals across 27 cities. In 2017, following a demerger from parent company FIS Global, Capco faced a hard commercial deadline: completely migrate their website off FIS infrastructure within 120 days — or face significant daily financial penalties.
At the same time, the business had ambitious growth plans that required a digital platform capable of supporting global marketing at scale.
THE WORK
A new platform. A hard deadline. No margin for error.
We delivered Capco's full website rebuild on Sitecore Experience Platform within the 120-day window — migrating content, rebuilding all templates and components to Sitecore best practices, and handing full CMS control to the global marketing team for the first time. Phase two then focused on three strategic priorities: a world-class careers experience, a data measurement framework, and personalisation capabilities that would allow Capco to engage different audience segments intelligently.
THE CHALLENGE
A 120-day deadline. And a platform that wasn't fit for purpose.
Before the rebuild, Capco's marketing team had no control over their own website. Every change — including simple copy edits — required a full brief to an in-house development team, with 14-day SLAs as standard. There was no access to analytics, no ability to launch campaigns independently, and no mechanism for demonstrating the commercial contribution of digital to the wider business.
The demerger created the forcing function for change. But the 120-day hard deadline left no room for a drawn-out delivery process.
“Previously they had 14-day SLAs for making simple website changes. The marketing team were prevented from making data-driven decisions.”
THE APPROACH
Deliver fast. Build for scale.
Platform migration
Rebuilt the entire Capco website on Sitecore Experience Platform within the 120-day commercial deadline, migrating all content and redeveloping all templates to Sitecore best practices.
Marketing team enablement
Delivered a complete what-you-see-is-what-you-get Experience Editor interface — giving the global marketing team full, independent control over content, campaigns and landing pages for the first time.
Careers experience redesign
Redesigned and rebuilt the Capco Careers section with GeoIP-based personalisation to surface relevant local roles, integrated with PeopleFluent ATS — creating dedicated journeys for graduates and experienced hires.
Data measurement framework
Built a bespoke data dashboard in Klipfolio drawing from Google Analytics and careers data, giving global teams real-time visibility of digital performance and bringing data into the heart of marketing decision-making.
THE OUTCOME
On time, on brief, and transforming how a global business uses digital.
The platform was delivered within the 120-day deadline, removing the financial penalty risk entirely. Beyond the delivery milestone, the results demonstrated consistent improvement across every digital metric — with the careers experience performing particularly strongly.
Full platform delivered on deadline
Complete Sitecore rebuild, content migration and global launch — delivered within the hard 120-day commercial window.
- Website update SLA reduced from 14 days to 24 hours
- Pages per session increased 26%, average session duration up 15%
- 31,500 visits to new graduate and experienced hire journeys within 5 months
- 9% more homepage visitors conducted a careers search after launch
- Full CMS control handed to global marketing team
Reduction in bounce rate post-launch
Visitors were more engaged, exploring more content and staying longer on the rebuilt platform.
Of new careers visitors searched for a role
The redesigned careers experience converted browsers into active candidates at scale.
“Analogiq's expertise has enabled us to create a website and digital strategy that delivers value across the firm, while also unlocking the power of data to drive optimisation projects and empower our decision making. Working hand in hand with a trusted partner like Analogiq has allowed us to embed them within Capco's day-to-day activities, providing project transparency while building an incredibly strong relationship.”
DISCIPLINES
What the engagement covered
The Capco platform engagement combined high-velocity delivery against a hard deadline with a long-term capability-building programme — covering platform migration, UX, data and personalisation across the full digital estate.
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WORK WITH US
Got a platform that's holding your marketing team back?
If your CMS is slowing down campaign delivery or your team can't access the data they need, we would be glad to assess the situation and map a practical path forward.