ABOUT ANALOGIQ

Built to close the gap between marketing ambition and platform reality.

Modern marketing teams are expected to move faster, personalise at scale and integrate AI into how they operate. Most platforms were not designed for that. We help organisations modernise the platforms behind their marketing so they can move faster, execute better and deliver measurable results.

OUR STORY

Why Analogiq exists.

Marketing has changed. Teams are expected to launch campaigns continuously, personalise experiences in real time and embed AI into everyday workflows. But most digital platforms were built for a different era, one focused on publishing content, not activating it. That gap between what marketing teams want to do and what their platforms allow has become one of the biggest barriers to growth. Analogiq was founded to close that gap. We work at the intersection of marketing, technology and AI, helping organisations modernise their platforms, connect their data and build the capabilities required to operate at speed.

  • Founded on deliveryEvery founder and senior team member has delivered complex platform and transformation programmes, not just advised on them.
  • Platform-aware, not vendor-ledWe have deep experience across platforms including Sitecore, Uniform, Optimizely and composable architectures. Our recommendations are based on what will deliver the best outcome, not on pushing a specific platform.
  • Outcome focusedWe measure success by what changes in your marketing operation, not by documents produced or features delivered.
  • Senior ledThe people you meet at the start are the people who deliver the work. No handovers. No dilution.
Analogiq focus areas
Digital Experience Platforms
AI Activation
Personalisation and Experimentation
Data and Insights

WHAT WE BELIEVE

The principles that shape how we work.

Honesty over comfort

We tell clients what they need to hear, not what is easiest to say. The most valuable thing a consultancy can provide is an honest view of reality.

Delivery over advice

Strategy without execution creates no value. We focus on making change happen inside real organisations.

Depth over scale

We work with a limited number of clients to ensure senior attention, deep expertise and meaningful impact.

40+

organisations helped to close the Digital Activation Gap

10+

years delivering digital platform and AI programmes

Senior-led

delivery across every engagement

WHAT WE DO

The work we deliver.

Our work combines strategic thinking, platform expertise, design and engineering capability. We work with CMOs, Heads of Digital and marketing technology leaders to design and implement digital environments that support modern marketing operations.

  • Modernising existing platforms to improve speed and flexibility
  • Implementing composable and enterprise DXP architectures
  • Connecting data and marketing technologies
  • Designing the infrastructure required for personalisation and AI
Our services
Website & Platform Modernisation→AI Activation→Personalisation & Experimentation→Data & Insights→UX & Product Design→

HOW WE WORK

An approach built around how organisations actually change.

We start with reality

Every engagement begins with a clear view of where you are today, covering platform maturity, data readiness and execution capability.

We prove value early

We design focused pilots that demonstrate impact quickly and build internal confidence before scaling.

We build capability, not dependency

Our goal is to leave organisations with the capability to sustain and evolve what we deliver.

PLATFORMS WE WORK WITH

Deep expertise across leading platforms.

We work across enterprise and composable platforms including Sitecore, Uniform, Optimizely, Umbraco and Contentful. We don't start with platform decisions. We start with the outcome and design the right approach from there.

Sitecore

Over a decade of delivery across XP, XM Cloud and modern composable architectures.

Uniform

Implementing composable experience layers that unlock speed without full rebuilds.

And more

Experience across Optimizely, Umbraco, Contentful and broader martech ecosystems.

GET IN TOUCH

If this sounds like the kind of partner you are looking for.

We work with a focused number of organisations at any given time. If you are dealing with the gap between what your marketing team wants to achieve and what your platform allows, we should talk.