Keith Prowse
Modernising the digital sales channel for the UK's leading sports hospitality brand.
Year Analogiq partnership began
Long-term technical partnership
Core service areas delivered
CLIENT
About Keith Prowse
Keith Prowse are the official sports and events hospitality provider for some of the UK's most iconic venues — including Wimbledon, Twickenham, and The O2. Operating across sport, music, arts and culture, they offer premium experiences to corporate and individual clients who expect a seamless, high-quality service at every touchpoint.
As the hospitality industry navigated a significant shift from telephone bookings to digital as the primary sales acquisition channel, Keith Prowse recognised the need to ensure their website was not just a presence, but a performing commercial asset.
keithprowse.co.uk — official hospitality provider for Wimbledon, Twickenham and The O2
THE CHALLENGE
A CMS upgrade that couldn't stop at the platform.
Keith Prowse initially approached Analogiq with a requirement to upgrade their website to the latest version of the Sitecore Experience Platform — a critical piece of work driven by security and supportability requirements. But the real opportunity was broader than a technical migration.
With the website becoming the dominant sales channel for the business, a platform upgrade alone was not enough. Keith Prowse needed a partner who understood both the technical complexity of Sitecore and the commercial imperative of optimising every digital touchpoint for conversion — turning a functionally upgraded site into a genuinely high-performing sales channel.
“With the website becoming the dominant sales channel, a platform upgrade alone was not enough.”
THE APPROACH
Platform first. Performance second.
Analogiq began by completing the Sitecore upgrade — ensuring the platform was secure, stable and positioned to take advantage of the Experience Platform's full capability. With the technical foundation in place, attention shifted to the customer experience.
Using a combination of technical analysis, data and UX, we built a roadmap for ongoing improvement — identifying friction points in the purchase journey, prioritising the highest-impact changes and implementing them iteratively. This ongoing partnership gives Keith Prowse a continuous pipeline of improvements rather than a single-point engagement.
Sitecore platform upgrade
Migrated Keith Prowse to the latest version of the Sitecore Experience Platform, resolving security requirements and unlocking platform capability.
Data and analytics
Deep analysis of how visitors navigate the site — identifying drop-off points, high-value journeys and opportunities to improve the path to purchase.
UX and design
Ongoing UX and design work to improve the clarity, usability and visual quality of key pages and customer journeys.
Technical integrations
Complex integrations connecting the Sitecore platform with third-party systems to support the full hospitality booking experience.
Experience finder — helping customers navigate sport, music and culture hospitality packages
THE PARTNERSHIP
A long-term technical partner, not a one-off supplier.
Analogiq's relationship with Keith Prowse has grown from an initial platform migration into an ongoing technical partnership. We work as an extension of their team — introducing new features, managing complex integrations and continuously exploring ways to improve website performance and commercial outcomes.
Platform engineering
Ongoing Sitecore development, maintenance and feature delivery — keeping the platform secure, stable and evolving.
UX & design
Continuous improvement of the user experience — from journey mapping and wireframing through to visual design and implementation.
Integrations
Complex third-party integrations connecting the booking, payment and CRM systems that underpin the Keith Prowse commercial operation.
DISCIPLINES
What the engagement covers
The Keith Prowse engagement spans the full stack of digital capability — from platform engineering and CMS management through to UX design, data analysis and ongoing performance optimisation.
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WORK WITH US
Need a long-term technical partner for your digital platform?
We work with a focused number of organisations at any given time — acting as an extension of the in-house team rather than a one-off supplier. If you have a Sitecore platform, a commercial website that needs to perform harder, or both, we would be glad to have a conversation.