Keith Prowse · Sports and events hospitality · Sitecore, platform and UX
Modernising the digital sales channel for the UK's leading sports hospitality brand
Keith Prowse are the official hospitality provider for Wimbledon, Twickenham and The O2. As the industry shifted from telephone bookings to digital, they needed the website to become a performing commercial asset. We have been their technical partner since 2021, delivering the Sitecore upgrade and ongoing platform, UX and integration work.
What happened?
How it went.
The problem
Keith Prowse are the official sports and events hospitality provider for some of the UK's most iconic venues, offering premium experiences across sport, music, arts and culture to clients who expect a seamless service at every touchpoint. They first approached us to upgrade their website to the latest Sitecore Experience Platform, driven by security and supportability. But with the website becoming the dominant sales channel for the business, a platform upgrade alone was not enough. They needed a partner who understood both the technical complexity of Sitecore and the commercial imperative of optimising every touchpoint for conversion.
What we built
We began by completing the Sitecore upgrade, making the platform secure, stable and able to take advantage of the Experience Platform's full capability. With the foundation in place, attention shifted to the customer experience. Using technical analysis, data and UX together, we built a roadmap for ongoing improvement: identifying friction in the purchase journey, prioritising the highest-impact changes, and implementing them iteratively. The work spans platform engineering, data and analytics, UX and design, and complex third-party integrations connecting the booking, payment and CRM systems that underpin the commercial operation.
What came after
What started as a platform migration has grown into a long-term technical partnership. We work as an extension of the Keith Prowse team, introducing features, managing integrations and continuously improving website performance and commercial outcomes. It is a continuous pipeline of improvement rather than a single-point engagement.
“With the website becoming the dominant sales channel, a platform upgrade alone was not enough.”
Keith Prowse
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