Uniform

Your website shouldn't slow your marketing down.

We help marketing teams unlock faster campaigns, AI-ready experiences and real website velocity with Uniform.

THE CHALLENGE

Most enterprise websites can't keep up with marketing.

Marketing teams are being asked to do more than ever — launch faster campaigns, personalise experiences, experiment continuously and adopt AI. But the platforms they rely on weren't built for this pace.

This is what we call the Website Velocity Gap — and it's growing.

Signs of the velocity gap
✕Campaigns take weeks to launch
✕Personalisation is limited or hard to scale
✕AI initiatives stall due to poor content structure
✕Marketing teams depend on developers for simple changes

THE SHIFT

Uniform closes the gap — on your terms.

Uniform is a composable digital experience platform designed to bring speed, flexibility and control back to marketing teams. It can be deployed as a modern DXP in its own right, or introduced as an orchestration layer across your existing stack — connecting content, personalisation and front-end delivery into a single, unified experience layer. That flexibility is what makes it powerful.

  • Build a fully composable DXP from the ground up
  • Or evolve your current platform without a full rebuild
  • Connect best-of-breed tools into a single experience layer
  • Structure content and journeys for AI and personalisation

At the centre of this is Uniform's orchestration layer — enabling teams to create, manage and optimise digital experiences without being constrained by underlying systems.

Uniform orchestration layer
Front-endNext.js / Astro / Nuxt
Visual editingUniform Canvas
ContentContentful / Sanity / Storyblok
PersonalisationUniform Context / Ninetailed
CommerceShopify / Commercetools

THE PLATFORM

A modern experience layer, built for flexibility.

Uniform brings together the key components needed to deliver modern digital experiences — whether as part of your existing architecture or as a standalone platform.

  • Front-endModern frameworks like Next.js for speed and flexibility
  • Visual editingUniform Canvas for marketer-friendly experience creation
  • ContentWorks with leading CMS platforms or as part of a composable setup
  • PersonalisationReal-time orchestration across channels and touchpoints
  • IntegrationConnects seamlessly into your wider ecosystem

Start where you are — and evolve at your own pace.

What this unlocks
✓Days not weeks to launch a campaign
✓AI deployed in production, not stuck in pilots
✓Marketing teams working without developer bottlenecks
✓Platform that adapts as needs evolve
✓Content structured for personalisation from day one

THE IMPACT

What this unlocks for marketing teams.

Launch faster

Go from idea to live campaign in days, not weeks — without waiting on development cycles.

Activate AI properly

Structure your content and experiences so AI can actually be deployed in production, not stuck in pilots.

Give marketing more control

Enable teams to build and optimise experiences without constant reliance on developers.

Build for change

Adapt your platform as your needs evolve, without repeated replatforming.

OUR APPROACH

From platform investment to marketing impact.

Uniform is a powerful platform — but technology alone doesn't deliver outcomes. The real challenge is activation. That's where Analogiq comes in. We help organisations turn composable architecture into real marketing performance using a structured approach:

01

Audit

Identify where your current platform is limiting speed, personalisation and AI adoption.

02

Roadmap

Define how Uniform fits into your architecture — whether as a new foundation or an orchestration layer.

03

Pilot

Launch a focused use case to prove value quickly — from campaigns to AI-driven experiences.

04

Scale

Roll out across teams and markets — embedding new workflows and ways of working.

SERVICES

What we actually deliver.

From architecture design to team enablement, our engagements cover everything needed to make Uniform work in production — not just in theory.

What we deliver
✓Composable architecture design
✓Uniform implementation and configuration
✓CMS, data and platform integration
✓Personalisation and experimentation setup
✓Front-end performance optimisation
✓AI-ready content and experience modelling
✓Marketing team enablement and workflows

Still waiting weeks to launch campaigns?

If your platform is slowing your marketing down, it's time to rethink how it works — not just replace it. We work with a focused number of organisations at any given time and would be glad to have an honest conversation about what's possible.