The Experience Golf
Launching a luxury ecommerce website for the UK's leading golf tour operator.
From brief to launch
Iconic golf courses bookable online
Markets served — UK and USA
CLIENT
About The Experience Golf
The Experience Golf — formerly The Experience St Andrews — is a subsidiary of Keith Prowse, the UK's leading hospitality provider for major sporting events. Specialising in luxury golf tours across England, Scotland and Ireland, they offer access to some of the world's most prestigious courses, including the iconic Old Course at St Andrews, paired with luxury accommodation, transport and cultural experiences.
Keith Prowse has been an authorised provider of Tee Times on the Old Course at St Andrews for nearly three decades. With an established reputation for exceptional hospitality, the ambition was to bring that same quality online — allowing customers in the UK and USA to discover and book tailored golf experiences for the first time through a dedicated ecommerce platform.
theexperiencegolf.com — luxury golf tours across Scotland, England and Ireland
THE CHALLENGE
Zero ecommerce capability. Six months to launch.
With all bookings previously made over the phone, The Experience Golf had no ecommerce capability whatsoever. The brief was to design and build a platform that would allow customers to discover, configure and book luxury golf experiences online for the first time — catering to audiences in both the UK and USA.
The challenge was compounded by a tight six-month deadline, timed to coincide with the peak booking season. Launching late was not an option — the platform needed to be live, stable and fully functional before the season began.
“All bookings were made over the phone. The brief was to change that — entirely — within six months.”
THE APPROACH
Workshops, wireframes and smart platform reuse.
Analogiq began with a series of workshops and stakeholder interviews to map out the complexity of the product — multiple ancillary options, bespoke itinerary building, multilingual requirements and integration with events management and CRM systems for ticketing and billing. From this, we distilled a coherent customer journey that could be translated into UX wireframes and creative design.
To meet the six-month deadline without compromising quality, we made a strategic decision to reuse Sitecore components and backend functionality from the existing Keith Prowse website wherever possible — accelerating delivery while maintaining platform consistency across the Keith Prowse digital estate.
Discovery and UX
Stakeholder workshops and journey mapping distilled complex product requirements into a clear, bookable customer experience.
Design
Full creative design for a luxury ecommerce brand — reflecting the prestige of the courses and experiences on offer.
Multilingual capability
Built to serve customers in the UK and USA, with multilingual site capability enabling a broader international audience.
Platform and integrations
Built on Sitecore, with integrations connecting events management and CRM systems for ticketing and billing — reusing Keith Prowse components to accelerate delivery.
Build your bespoke experience — selecting golfers, dates, courses and hotels in a single journey
THE OUTCOME
Live for peak season. Bookable from day one.
The platform launched on time and within the six-month window — ready for the peak booking season. For the first time, customers in the UK and USA could discover, configure and book a luxury golf experience entirely online, with the full complexity of courses, accommodation and ancillaries handled through a single, seamless journey.
On time delivery
Launched within a six-month deadline, ready for the peak booking season without compromise on quality.
First-time ecommerce
Moved The Experience Golf from 100% phone-based bookings to a fully transactional ecommerce platform — a step change in commercial capability.
Integrated platform
Connected to events management and CRM systems for ticketing and billing, built on Sitecore with shared components from the Keith Prowse estate.
DISCIPLINES
What the engagement covered
The Experience Golf engagement combined discovery, UX, design and Sitecore platform engineering — delivering a complex ecommerce product under a tight deadline, integrated with the broader Keith Prowse digital estate.
Next case study
Modernising the digital sales channel for the UK's leading sports hospitality brand
Keith Prowse — long-term technical partnership since 2021
WORK WITH US
Got a complex ecommerce or platform project with a hard deadline?
We have delivered complex digital platforms under tight timelines for some of the UK's most recognised hospitality brands. If you have an ecommerce challenge, a Sitecore platform or a deadline that cannot move — we would be glad to talk.