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    Track content engagement across channels

    See which blog posts, case studies, and resources drive pipeline.

    GA4
    HubSpot
    CMS
    3x more data-driven content decisions
    B2B SaaS
    Marketing Agencies
    Professional Services

    Quick Facts

    PLATFORMS
    GA4, HubSpot, CMS
    FUNCTION
    Content performance, Marketing analytics
    SECTOR FIT
    B2B SaaS, Marketing Agencies, Professional Services
    OUTCOME
    3x more data-driven content decisions

    The Challenge

    Content teams produce blog posts, case studies, and resources without knowing which assets actually drive business results. Page views don't tell you if content influences deals. You're creating in the dark.

    How It Works

    1. 1

      Tag all content with consistent UTM parameters and content categories.

    2. 2

      Connect GA4 events (downloads, time-on-page) to CRM contact records.

    3. 3

      Track content touchpoints throughout the buyer journey.

    4. 4

      Build content performance dashboard showing views → leads → opportunities.

    The Result

    ✓

    Clear visibility into which content drives pipeline

    ✓

    3x more informed content strategy decisions

    ✓

    Stop producing content that doesn't convert

    Want to implement this use case?

    Book a free 30-minute consultation with our specialists to discuss your specific needs.

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