Predict churn before it happens

The Challenge

Most companies only realise a customer is churning after they've already cancelled. By the time you notice dropped usage or failed renewals, it's too late. The data exists — session frequency, feature adoption, support tickets — but it sits in silos across GA4, your CRM, and product analytics.

How It Works

1. 1

   Sync GA4 behavioral data (session drop, feature usage decline) to HubSpot.

2. 2

   Use an AI model to score accounts based on churn likelihood.

3. 3

   Trigger retention workflows: engagement emails, CSM alerts, or special offers.

4. 4

   Monitor outcomes via a churn dashboard combining GA4 + HubSpot metrics.

The Result