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    Dynamic product recommendations based on browsing behaviour

    Leverage analytics and CDP data to suggest relevant products in real-time.

    CDP
    eCommerce Platform
    15% increase in average order value
    eCommerce
    Retail
    Fashion

    Quick Facts

    PLATFORMS
    CDP, eCommerce Platform
    FUNCTION
    Merchandising, Personalization
    SECTOR FIT
    eCommerce, Retail, Fashion
    OUTCOME
    15% increase in average order value

    The Challenge

    Static product recommendations miss opportunities to increase basket size and customer satisfaction. Without real-time behavioral data, eCommerce sites show irrelevant suggestions that don't match customer intent or browsing patterns.

    How It Works

    1. 1

      Connect CDP and eCommerce platform to recommendation engine.

    2. 2

      Track browsing behavior: product views, category affinity, cart additions.

    3. 3

      Use collaborative filtering and behavioral algorithms to generate suggestions.

    4. 4

      Display personalized recommendations across product pages, cart, and checkout.

    The Result

    15% increase in average order value

    Higher product discovery and cross-sell success

    Improved customer satisfaction through relevant suggestions

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