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    Automate lead scoring with AI and CRM data

    Use predictive models to score and route leads automatically based on firmographic + behavioural data.

    HubSpot
    Salesforce
    AI/ML
    45% higher lead-to-opportunity conversion
    B2B SaaS
    Professional Services
    Technology

    Quick Facts

    PLATFORMS
    HubSpot, Salesforce, AI/ML
    FUNCTION
    Lead management, Sales acceleration
    SECTOR FIT
    B2B SaaS, Professional Services, Technology
    OUTCOME
    45% higher lead-to-opportunity conversion

    The Challenge

    Sales teams waste time on low-quality leads while high-intent prospects slip through the cracks. Manual lead scoring is inconsistent and can't keep pace with inbound volume. The result? Missed revenue opportunities and frustrated sales reps.

    How It Works

    1. 1

      Connect CRM and behavioral data sources to AI scoring platform.

    2. 2

      Train AI model on historical conversion patterns and winning customer profiles.

    3. 3

      Automatically score new leads in real-time based on fit and intent signals.

    4. 4

      Route high-score leads to sales immediately with context and recommended actions.

    The Result

    45% increase in lead-to-opportunity conversion rate

    30% reduction in sales cycle length

    Sales teams focus on leads most likely to close

    Expert Insight

    "AI lead scoring isn't about replacing sales judgment — it's about giving reps the right information to make better decisions faster."

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