Steal our best plays

    Real-world examples of AI, data, and martech activations. Filter by challenge, platform, or outcome.

    Showing 10 use cases

    Predict churn before it happens

    Use GA4 + HubSpot data to spot at-risk customers and automate interventions.

    GA4
    HubSpot
    OUTCOME10-15% reduction in churn
    SECTORSaaS
    →

    AI-powered content assistant for campaign ideation

    Use OpenAI and Contentful to help teams generate ideas faster.

    Contentful
    OpenAI
    OUTCOME60% faster campaign ideation
    SECTORMarketing Agencies
    →

    Use behavioural triggers to increase lifecycle velocity

    Connect CRM, web analytics, and email automation to move prospects through stages faster.

    HubSpot
    Salesforce
    GA4
    OUTCOME25% faster deal velocity
    SECTORB2B SaaS
    →

    Automate lead scoring with AI and CRM data

    Use predictive models to score and route leads automatically based on firmographic + behavioural data.

    HubSpot
    Salesforce
    AI/ML
    OUTCOME45% higher lead-to-opportunity conversion
    SECTORB2B SaaS
    →

    Personalise homepage CTAs by segment and intent

    Use Sitecore or Optimizely to show the right message to the right visitor.

    Sitecore
    Optimizely
    OUTCOME20% increase in homepage conversion
    SECTOReCommerce
    →

    Dynamic product recommendations based on browsing behaviour

    Leverage analytics and CDP data to suggest relevant products in real-time.

    CDP
    eCommerce Platform
    OUTCOME15% increase in average order value
    SECTOReCommerce
    →

    Close the loop: GA4 → CRM → Marketing attribution

    Connect web analytics, CRM deals, and campaign spend to see true marketing ROI.

    GA4
    HubSpot
    Salesforce
    OUTCOMEComplete visibility into marketing ROI
    SECTORB2B SaaS
    →

    Build a single source of truth dashboard for executives

    Combine GA4, CRM, and ad platforms into one reporting view.

    Looker
    GA4
    HubSpot
    +1
    OUTCOME90% faster executive reporting
    SECTORB2B SaaS
    →

    Track content engagement across channels

    See which blog posts, case studies, and resources drive pipeline.

    GA4
    HubSpot
    CMS
    OUTCOME3x more data-driven content decisions
    SECTORB2B SaaS
    →

    Automate customer health scoring

    Use product usage, support tickets, and NPS data to flag at-risk accounts.

    CRM
    Product Analytics
    Support Tools
    OUTCOME35% reduction in unexpected churn
    SECTORB2B SaaS
    →

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