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    Financial Services

    How data-driven optimisation generated £1.7M in value for SME banking customers

    A leading international bank partnered with Analogiq to transform its SME digital experience across Asia-Pacific — reducing friction at every touchpoint and generating 824 new leads, £588K in first-year customer value, and £1.7M projected over three years.

    Quick Facts

    Client
    Leading International Bank
    Sector
    Financial Services
    Platform Stack
    GA4, Optimizely, CRM Platform

    The Challenge

    High abandonment rates, friction across digital journeys, and inconsistent regional experience were limiting customer engagement.

    Our Approach

    Applied a data-driven optimisation framework, connecting GA4 analytics with CRM segmentation to identify drop-offs, automate follow-ups, and test conversion paths.

    The Outcome

    824 new SME leads within 6 months, £588K first-year customer value, £1.7M projected 3-year impact, and 28% reduction in mobile abandonment.

    824 new SME leads

    £588K first-year customer value

    £1.7M projected 3-year impact

    28% reduction in mobile abandonment

    "Analogiq helped us connect data and experience in a way that changed how our teams deliver digital value."
    Client Stakeholder
    APAC Digital Lead

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