"According to Gartner, 85% of DXP effort and cost is spent on integration — not the platform."
Let that sink in.
You could spend six months evaluating vendors, negotiating the perfect contract, and celebrating your platform selection. But if you haven't thought deeply about integration strategy, you've only addressed 15% of the actual challenge.
At Analogiq we've seen this play out dozens of times. Organisations that treat DXP selection as the finish line instead of the starting gun consistently struggle. Those who understand the integration imperative? They're the ones achieving measurable ROI within months, not years.
Unlike implementing a standalone tool, a Digital Experience Platform sits at the intersection of nearly every other system in your enterprise.
Each integration point represents both an opportunity and a potential failure mode. Get them right, and your DXP becomes the orchestration layer that transforms customer experience.
The days of batch file transfers and proprietary connectors are behind us. Modern DXP success depends on robust, well-documented APIs:
While custom integrations will always be necessary, prebuilt connectors dramatically accelerate implementation:
Here's where modern DXPs differentiate themselves: the ability to orchestrate integrations without constant developer involvement:
90% of global organisations rely on system integrators and partners to create and execute their DXP strategies. The right implementation partner brings:
"90% of global organisations rely on partners to execute their DXP strategy." — Gartner
Add capabilities one at a time, validating each before moving forward. No "big bang" implementations required.
Choose the leading solution for each capability rather than settling for adequate alternatives.
When a better solution emerges, swap out components without rebuilding your entire stack.
No single vendor holds your entire digital experience strategy hostage.
"Composable architectures turn integration from a single event into a continuous advantage."
What a mature, integrated DXP architecture actually looks like
Headless CMS managing structured content across all channels
DAM system handling images, videos, and rich media with automatic optimisation
eCommerce platform providing product data, inventory, pricing through APIs
CDP and optimisation platform delivering the right content to the right audience
AI-powered search understanding user intent across all content types
Comprehensive tracking providing insights that feed back into content strategy
Modern CI/CD enabling rapid iteration with automated testing
And How to Avoid Them
The Problem: Attempting to integrate before content models are properly designed
The Solution: Invest in thorough content modelling workshops before integration work begins
The Problem: Integrations that work in testing but can't handle production loads
The Solution: Load testing integration points and building caching strategies from day one
The Problem: Exposing sensitive data through poorly secured API endpoints
The Solution: Security review for every integration, with proper authentication and authorisation
The Problem: Integration failures that cascade across systems
The Solution: Circuit breakers, fallback content, comprehensive logging, and monitoring
The Problem: Uncontrolled proliferation of point-to-point integrations
The Solution: Clear integration standards, reusable patterns, and architecture review processes
Generative AI is creating unprecedented integration possibilities
Integrate OpenAI, Anthropic, or specialised models for content assistance
Connect to DALL-E, Midjourney, or Stable Diffusion for visual asset creation
Leverage AI-powered translation for global content strategies
Automatically tag and categorise content using computer vision and NLP
AI-driven recommendations for content performance improvement
"The DXPs that make AI integration seamless will define the next generation of digital experience."
How do you know if your DXP integrations are delivering value?
We believe integration is where DXP investments succeed or fail. That's why we:
Understanding business outcomes before discussing technical architecture
Building integrations that can evolve as your needs shift
Delivering value quickly with MVP integrations before pursuing perfection
Ensuring your team can maintain and extend integrations independently
Establishing observability so issues surface before customers notice
"Integration is where DXP investments succeed or fail. That's why we start with strategy and build for adaptability."